Excerpt Chapter 8:
TWO VERSIONS OF REALITY


... There is a commercial version of the truth that only loosely correlates with the facts. ... Most people prefer to believe these lies because they taste good and perhaps because the food itself is addictive....

Meat marketing organizations run commercials about "real food for real people" and "Nutrition you can sink your teeth into." According to the California Milk Producers, "Every body needs milk." ...

As a species, we humans are fundamentally flawed. We are suckers for glossy, attractive, well-packaged lies. ...

For doctors it is easier to prescribe drugs for health problems than to teach patients how to change the diet and life-style that causes the problems. People go to doctors expecting to get pills rather than be told to change their lives. ...

 


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